Hey, I'm Amy Deaton.

I'm an adventure seeker, life-long learner, innovative thinker and driven achiever. Useful and understandable design is created through a continuous feedback loop. I strive to empathize with the unique perspectives and emotions of users at every stage of the design process.

My focus extends beyond merely facilitating the user's interaction with the product; I delve into the intricate realm of its market viability and broader implications. In my design process, I meticulously weave together a myriad of considerations, encompassing not only aesthetics and engineering but also delving deep into the nuances of marketing strategy.

Each design decision is crafted with a holistic perspective, ensuring that the final product seamlessly combines user experience with market demands,  enhancing its overall success and longevity in the competitive landscape.